Viva Talent Redesign Proposal

A website redesign proposal for a talent and executive assistant brand, built with WordPress, ACF, GSAP, and Lottie to create a more polished, flexible, and story-driven experience.

Overview

Viva Talent is a redesign proposal focused on improving how a service-based talent brand communicates trust, process, and value. The project follows a similar direction to the ABA Centers proposal: cleaner content structure, stronger presentation, and a more maintainable WordPress foundation.

The site was planned around flexible content sections that can support marketing pages, service explanations, case studies, and conversion-focused landing pages without requiring a full rebuild every time the message changes.

Role

Website redesign, WordPress architecture, ACF content modeling, frontend implementation, GSAP interaction planning, Lottie integration, responsive refinement, and Codex-assisted development.

Challenge

The proposal needed to make a professional services offer feel clear, premium, and easy to understand. It also needed to give the client a practical editing workflow so the site could keep evolving after launch.

Solution

• Structured the site around service clarity, brand trust, and conversion paths.
• Used WordPress with ACF to keep content modular and editor-friendly.
• Planned GSAP and Lottie motion for key moments without making the experience feel heavy.
• Kept the frontend flexible enough for future landing pages, campaign pages, and content updates.

Outcome

The result is a more modern redesign direction that gives the brand room to communicate expertise, guide prospects through the offer, and manage future content with less friction.