Queemchi

An Astro and GSAP landing page for an artisanal kimchi brand, built around fresh fermentation, Korean-inspired flavor, local production, and direct WhatsApp ordering.

Overview

Queemchi is a food brand built around naturally fermented kimchi: fresh, spicy, crunchy, probiotic, and easy to add to everyday meals. The website presents the product in a simple, flavorful way, with a direct path from discovery to ordering.

The project combines product storytelling, lightweight frontend development, and motion details that help the brand feel more alive without getting in the way of the content.

Role

Landing page planning, Astro implementation, GSAP interaction work, content structure, product presentation, responsive design, and direct ordering flow support.

Challenge

Kimchi can be unfamiliar for new customers, so the site needed to explain the product quickly while making it feel approachable. The challenge was to balance education, appetite, brand personality, and a frictionless purchase path.

Solution

• Built the site in Astro for a fast static experience and simple deployment.
• Used GSAP to add subtle movement around product storytelling and page transitions.
• Organized the content around benefits, presentations, testimonials, FAQs, and WhatsApp ordering.
• Kept the copy focused on fresh fermentation, everyday use, and Korean-inspired flavor.

Outcome

The final site gives Queemchi a clearer product story and a fast, focused digital presence for people discovering the brand, comparing presentations, and placing orders directly.